Drowning in Hype - Footnote

I read the paper each day, and when I opened it to the business section this morning, I had to start laughing. There was a short piece from the Associated Press about how Pepsi-Co has promised to spell out the initials P.W.S., found on its AquaFina water bottles, which mean...Public Water Source. In other words, municipal tap water. The same group that won this concession from Pepsi, Corporate Accountability, is also asking Coca-Cola to do same thing on its Dasani water bottles.

The point? What I’ve already pointed out in my original “Drowning in Hype” article. Don’t assume that because water is bottled and heavily advertised it comes from moutain springs or exotic aquifers.

Check the label for the source. Then see how (or even if) the water’s been filtered. Or just buy jugs of distilled water from the supermarket and put them in your own bottles. Or add a filter to your home water faucet ....and drink your own “P.W.S.” water!