Vanity: It'll Cost You

Have you ever noticed how many sales pitches are based on human vanity?

• "Available only to discriminating customers." 
• "You deserve the best."
• "Be the envy of your neighborhood."
• "If you want to be cool, buy this!"
• "Be a smart consumer."
• "We tailor our product to you."

We all want to be respected, loved and admired and those who market products know this. So they often craft their marketing to appeal to that urge.

I hate to tell you this....but ain't none of us that special!

In most cases, millions of people are watching the commercial you're watching, or have read the ad you just read. One of millions...how special can you be?

But the inherent vanity of human beings is what marketers count on. Try to resist that appeal. Judge products on their real worth. In one way, you are very special....you deserve products that really meet your needs, and you shouldn't be seduced into spending money on those that don't.

So buy the skin product because it really will smooth your skin, not because you've been told it will make you the envy of other woman.  Buy the car because it's comfortable, safe and a pleasure to drive, not because you've been told it will make you a babe magnet. Don't jump on the phone to buy an overpriced product because you're being told only fifty people in your area are receiving this once-in-a lifetime offer. Don't by something because the salesman flatters you. "It's obvious you know quality when you see it."  Don't  get that silver, gold or platinum card with the high yearly fee....and no corresponding increase in features you'll really use.

We all love to be complimented. Just make sure it's good sense....and not vanity....that influences how you spend your money.